PulseApp – Heart Rate Monitor. is created to support you on your journey to better heart health. By helping you track and understand your own health and lifestyle data, we aim to be a companion in your daily care — empowering you to make informed and mindful choices for your well-being.
We understand how personal your health information is, and we’re honored that you trust us with it. Protecting your privacy is at the heart of everything we do. We are committed to being transparent about how your data is collected, used, and safeguarded.
This privacy notice applies to all of our applications, software, websites, products, and services (collectively, the “Services”). It explains what information we collect, how we use it, the choices you have, and the steps we take to keep your data secure.
Effective Date: July 3, 2025 — or earlier if you accept this policy within the Services. In that case, the policy will take effect on the date of your acceptance.
You can use PulseApp - Heart Rate Monitor. directly without providing an email or phone number. We believe in keeping things simple and accessible from the start. You may also choose to provide other types of information, such as your name, date of birth, height, sex, and weight. Your account information helps secure and provide you with access to our Services.
To help increase the value of the Services for you, help improve your experience, and help advance research regarding the Services, you may choose to provide us with additional information, like your feelings or your current status.
We may process the following information about you when you use the App. This information is necessary for the adequate performance of the contract between you and us. Without such information it is impossible to provide complete functionality of the App and perform the requested services. What data may be processed:
On the basis of your permission we use third-party automatic data processing technologies (advertising or analytics tools) to analyze certain information sent by your device via our App (Identity For Advertisers for iOS devices). Some integrated advertising or analytics tools launch automated processing of your personal data, including profiling, which means any form of automated processing of personal data used to evaluate certain personal aspects relating to you, in particular to analyze or predict aspects concerning your personal preferences, interests, behavior, location or movements (see the list of data described below). Processing information through automatic data processing technologies starts automatically once you allow our App to track your activity. You can withdraw your permission at any time.
We may process some information about your device and your user behaviour on the ground of our legitimate interests. This information falls within categories of data described as “Information That Is Processed Automatically”, it is generally non-personal, i.e. it does not, on its own, permit direct association with any specific individual, and we may access it only in aggregated form. We use this information for improving our App and giving our users the best experience.
Device Details. When you use a mobile device to access our App, some of the details about your device are reported, including “device identifiers”. Device identifiers are small data files or similar data structures stored on or associated with your mobile device, which uniquely identify your mobile device (but not your personality). Device identifier enables generalized reporting or personalized content and ads by the third parties.
What data can be processed:
Information about the applications. Name, API key (identifier for application), version, properties of our App can be reported for automated processing and analysis. Some services also record the list of applications and/or processes which are installed or run on your device.
Cookies and similar technologies. When you use the App, cookies and similar technologies may be used (pixels, web beacons, scripts). A cookie is a text file containing small amounts of information which is downloaded to your device when you access the App. The text file is then sent back to the server each time you use the App. This enables us to operate the App more effectively. For example, we will know how many users access specific areas or features within our App and which links or ads they clicked on. We use this aggregated information to understand and optimize how our App is used, improve our marketing efforts, and provide content and features that are of interest to you. We may ask advertisers or other partners to serve ads or services to the App, which may use cookies or similar technologies.
Log file information. Log file information is automatically reported each time you make a request to access the App. It can also be provided when the App is installed on your device. When you use our App, analytics tools automatically record certain log file information, including time and date when you start and stop using the App, and how you interact with the App.
Ad-related information. The following data might be reported about the ads you can view: the date and time a particular ad is served; a record if that ad was “clicked” or if it was shown as a “conversion” event; what the ad offer is about; what type of ad it is (e.g., text, image, or video); which ad placement is involved (where the ad offer is displayed within the App); whether you respond to the ad.
In-App events. When you use our App, analytics tools automatically record in-App information (tutorial steps, levelling up, payments, in-app purchases, custom events, progression events, method of limiting the processing of user data).
Information provided automatically to advertising or analytics tools does not generally come to our control, therefore we cannot be responsible for processing such information. Please mind that some services are engaged in personal data profiling and may obtain information related to your personality and/or your device by using technologies that do not belong to our scope of responsibility. In case when your user ID is linked to your Facebook account, Facebook may use your device information in association with categorized data that were already recorded in its databases (eg. your age, gender or other demographic indication). We do not control, supervise or stand surety for how the third parties process your personal data, that might be collected by their own means (not through our App). Any information request regarding the disclosure of your personal information should be directed to such third parties.
Our e-commerce provider is responsible for billing, processing and charging for your purchases, handles your personal information and keeps it absolutely safe and secure. This information is processed as part of the performance of the contract between you and us. We cannot access or use your credit or debit card information. You may access the applicable “in-app” purchase rules and policies directly from the App Store.
We use the information we collect for the following purposes:
We use the information we collect and receive to deliver the Services to you, as otherwise described in this Privacy Policy, and to honor our Terms of Service contract with you. For example, we use your information to provide you with data analyses, notifications, trends, insights, and visualizations associated with your data; to enable community benchmarking features of the Services; and to give you customer support.
We use the information we collect to personalize and improve the Services and to develop new ones. For example, we use the information to protect against and troubleshoot errors; conduct data analysis and testing; promote and market the Services; perform surveys and research; and develop new Services and features. We may also use your information to show you more relevant content, make inferences, and provide you with personalized insights to help you improve. For example, information such as your height and weight allows us to derive estimates of your resting metabolic rate which helps us to better understand and inform you of potential factors that may be affecting your overall heart health. As an additional example, information such as your activity, exercise, and heart rate data allows us to approximate the effect of changes in your activity or exercise on your ability to improve your heart health.
PulseApp - Heart Rate Monitor. may process and share your information to provide you with personalized advertising. To provide personalized advertising, we work with a number of third-party advertising networks, website analysis firms, and marketing analytics service providers, such as Google and Facebook. These third-party advertising service providers collect and use personal information about your visits to and use of the Service, as well as other websites, in order to serve you with content and advertisements personalized to meet your likely interests and preferences, and gauge ad effectiveness. Aggregate, anonymized interest data and demographic data may also be used for market research purposes. You can adjust your mobile device settings to opt out of receiving personalized advertising, for example, by limiting the collection, use, and transfer of mobile app information for personalized ads via the Apple iOS Advertising ID and Google Android Advertising ID. Please note that opting out of personalized advertising does not prevent the display of all advertisements to you. PulseApp - Heart Rate Monitor. subscriptions may offer an ad-free experience.
We use the information we collect to advance and promote the security and safety of our users, the Services, and other parties. For example, we may use the information to facilitate secure payments, authenticate users, respond to a legal request or claim, protect against fraud and abuse, enforce our terms and policies, and conduct audits.
Please note that, like many other services, we use cookies, local storage, software development kits (SDKs), and pixels for the purposes described above in this How We Use Your Information section. These cookies and similar technologies help us to recall things about you in order to provide you with a better experience. We may use these technologies to help us remember your settings and preferences, to authenticate you for logging into the Services, to provide you with functionality and optimize the performance of the Services, to help us better understand how you use the Services so that we can make the Services more secure, better, and faster, and to enable our partners to serve ads for products and services. You have options to limit or control how we and our partners use cookies and similar technologies, including for marketing purposes. You can adjust your browser settings to clear or decline cookies; but, please keep in mind that if you do disable cookies on your browser, some of our features may not function correctly. You can install Google's opt-out browser add-on to prevent your data from being used by Google Analytics. You can adjust your social network settings, for example, by opting-out of ads on Facebook. You can adjust your mobile device settings that affect ads based on your interactions with applications on your device, for example, by adjusting the "Limit Ad Tracking" setting on your iOS device.
For personal data subject to the GDPR, we rely on several legal bases to process the data. These include when you have given your consent, which you may withdraw at any time using your account settings and other tools; when the processing is necessary to perform a contract with you, like the Terms of Service; and our legitimate business interests, such as in personalizing, improving, and developing the Services, marketing new features or products that may be of interest, and promoting security and safety as described above.
We do not share your personal information except as described in the limited circumstances below:
We may transfer information to our service providers, corporate affiliates, and other partners who process it for us, based on our instructions, and in compliance with this Privacy Policy and any other appropriate confidentiality and security measures. These partners may provide us with services, including for customer support, payments, information technology, server infrastructure, sales, fulfillment, marketing, research, communications, data analysis and surveys.
We may preserve and share your information with third parties, including law enforcement, public or governmental agencies, or private litigants, within or outside your country of residence, if we determine that such disclosure is reasonably necessary to comply with the law, including to respond to court orders, warrants, subpoenas, or other legal or regulatory process. For example, we may need to preserve the information you share with us via customer support and share that information with governmental agencies in accordance with legal requirements. We may also retain, preserve or disclose your information if we determine that disclosure is reasonably necessary or appropriate to prevent any person from death or serious bodily injury, to address issues of national security or other issues of public importance, to prevent or detect violations of our Terms of Service or fraud or abuse of PulseApp - Heart Rate Monitor. or its members, or to protect our operations or our property or other legal rights, including by disclosure to our legal counsel and other consultants and third parties in connection with actual or potential litigation.
We may share non-personal information that is de-identified or aggregated so that it cannot reasonably be used to identify an individual. We may disclose such information publicly and to third parties, for example, in public reports about heart rate, lifestyle, habits, exercise, and activity to partners under agreement with us, or as part of the community benchmarking information we provide to users of our subscription services.
If we are involved in a business transaction such as a merger, acquisition, or sale of assets, your personal information may be transferred or disclosed in connection with such a transaction. In such a transaction, we will continue to take measures to protect the confidentiality of personal information.
We retain information as long as it is needed to provide the Services to you and others, subject to any legal obligations to further retain such information. We keep your account information for as long as your account is in existence because we need it to operate your account. We keep other information, like your heart rate, pulse, blood pressure, exercise or activity data, until you use your account settings or tools to delete the data or your account because we use this data to provide you with your personal statistics and other aspects of the Services. We also keep information about you and your use of the Services for as long as necessary for our legitimate business interests, for legal reasons, and to prevent harm, including as described in the sections How We Share Information and How We Use Information. Additionally, we may retain information from deleted accounts to comply with the law, prevent fraud, collect fees, resolve disputes, troubleshoot problems, assist with investigations, enforce the Terms of Service and take other actions permitted by law. The information we retain will be handled in accordance with this Privacy Policy. Information about you that is no longer necessary and relevant to provide our Services may be de-identified and aggregated with other non-personal data to provide insights which are commercially valuable to us, such as statistics of the use of the Services and community benchmarks of health information.
You can access much of your information by logging into your account, including your dashboard with your heart rate results.
You can edit much of your information by logging into your account. For instance, you can edit certain data you provide and delete your account if you wish.
In addition to the various controls that we offer, in certain circumstances, you can seek to restrict our processing of your data. Please note that you can always delete your account at any time.
We believe in the importance of taking additional measures to protect children’s privacy. Our Services are not directed to children under 16 and we do not knowingly collect personal data from children under 16. If we learn that we have collected the personal information of a child under 16, we will take steps to delete such information as soon as possible. Parents who believe that their child has submitted personal information to us and would like to have it deleted may contact us at contact@reachroy.com.
We work with partners who provide us with advertising and analytics services. This includes helping us understand how users interact with the Services, serving ads on our behalf across the internet, and analyzing the performance of those advertising campaigns. These companies may use cookies and similar technologies to collect information about your interactions with the Services and other websites and applications.
The security of your personal data is important to us, but remember that no method of transmission over the Internet, or method of electronic storage, is 100% secure. While we strive to use commercially acceptable means to protect your personal data, we cannot guarantee its absolute security.
The Services are operated from the United States. If you are located outside of the United States and choose to use the Services or provide information to us, you acknowledge and understand that your information will be transferred, processed and stored in the United States, as it is necessary to provide the Services and perform the Terms of Service. United States privacy laws may not be as protective as those in your jurisdiction.
We may modify and revise this Privacy Policy from time to time. Please review it occasionally. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page. If you continue to use our app, you agree to this Privacy Policy.
If you have suggestions, concerns or questions about this policy, or about our use of your information, please contact us at contact@reachroy.com. PulseApp - Heart Rate Monitor. is developed by and the Services are provided to you by Roy Labs Limited. This policy was written in English. To the extent a translated version conflicts with the English version, the English version controls.